The New Materialism: How our relationship with the material world can change for the better

The New Materialism could help us move us to an economy that supports, rather than undermines, meaningful and healthy lives for all.

An economy that needs to boost demand without raising consumption is one that calls for practical people and artists in equal measure – menders, makers and entertainers. It requires a huge growth in practical services that will boost the numbers of plumbers, electricians, builders, carpenters, farmers and engineers, as much as upholsterers, seamstresses, painters, potters, sports coaches and storytellers.

Maintenance, craft, quality and entertainment could be the guiding principles by which we nurture the economy through a great transition to an economy that is able to deliver good lives for all, with less.